UGB Chapter 802 President Xu and President Feng have the same style
Chapter 802 President Xu and President Feng have the same style
What does it mean that I came out?
Ma Jian was completely bewildered. He was on his way back to his hometown of Laiwu when he saw Diao Chan dragging a suitcase under the blazing sun. He decided to give her a ride. After all, she was Chen Xiao's friend!
Diao Chan asked again, "Weren't you detained?"
Hey, I thought it was something serious.
"No, Uncle Hat thought my situation was understandable. He offered me a cup of tea and then left!"
Diao Chan was somewhat incredulous, "Our boss even specifically asked us to make arrangements."
Ma Jian got out of the car and, upon hearing this, laughed, "Your boss's words probably don't carry much weight—"
Diao Chan rolled her eyes. Birds of a feather flock together, as expected. Chen Xiao's friend spoke in the exact same tone as Chen Xiao.
"Where are you going?" Ma Jian asked. In this sweltering heat, such a beautiful woman dragging a suitcase alone on the street was quite conspicuous!
Because he was Chen Xiao's friend, Diao Chan didn't even realize that her usual guard had lowered considerably. "I'm going back to my hometown, but I'll miss the high-speed train. I'll just take a taxi up ahead!"
"Oh? Where is your hometown?"
Diao Chan hesitated for a moment, then replied, "Chu City!"
Ma Jian gestured for him to get in his car: "Get in my car. I'm going back to Laiwu and will be passing through Chucheng on my way!"
Diao Chan subconsciously shook her head and refused: "No need—" She never rides in a stranger's car.
Ma Jian spread his hands: "Look, if Chen Xiao knew you needed help and I didn't help, he would scold me."
"If you're worried, I'll call him and talk to him."
After saying that, Ma Jian picked up his phone and dialed a number. He wasn't lying; he was genuinely afraid that Chen Xiao would scold him if she found out.
"Hey—", Diao Chan saw that he had already dialed the number, so she waited on the side.
"Boss!" Ma Jian shouted into the receiver as the call connected. He then told him about meeting Diao Chan and her wanting to return to Chu City.
"Okay, okay, I'll give her the phone!" Ma Jian said, handing the phone to Diao Chan. "He wants you to answer the phone."
Diao Chan took Ma Jian's tri-fold phone and held it to her ear: "Chen Xiao?"
"It's me—"
A strange sense of peace washed over her; it really was his voice. This was also why Ma Jian had let her answer the phone—only by hearing Chen Xiao's voice could she lower her guard.
"Why are you acting like a gangster, calling yourself a boss!" Diao Chan's mood immediately brightened after confirming it was him, and she started joking.
"Are you stupid? I'm a few months older than him. If I don't call him 'boss,' what should I call him? Call him 'brother'?"
Diao Chan was stunned, looked at Ma Jian, and then said incredulously, "No way, Chen Xiao, you're over thirty?"
Chen Xiao was amused, while Ma Jian, who was standing to the side, blushed. He knew he looked old, but he didn't look that old, did he? He was over 30.
Clearly, Diao Chan thought Chen Xiao was in his thirties because he said he was a few years older than Ma Jian, and Ma Jian looked more "mature"!
Ma Jian silently took out his ID card and handed it to Diao Chan, who was on the phone. He felt that he still needed to prove his "innocence".
On the other end of the phone, Chen Xiao was with Zhang Ziqian in Junxiao City. Today was the opening of the first store of Jiexun Sports' self-created high-end outdoor brand, 【Shushi】. He brought Zhang Ziqian to take a look.
"You can ride in Ma Jian's car. Don't you have something urgent to do back home? Don't delay us!"
Diao Chan listened to Chen Xiao's words and nodded. Then she saw Ma Jian hand over his ID card and looked at him with a puzzled expression.
"Look at the birth date on it," Ma Jian said, somewhat embarrassed.
Diao Chan was still holding the phone when she glanced at it and was immediately stunned: "You made fake documents?"
"Hahaha!" Chen Xiao burst into laughter on the other end of the phone. Although he wasn't there in person, he could guess Ma Jian's expression.
Ma Jian's face turned green; this was hard to explain. Speechless!
"Alright, Chen Xiao, I'm going back in your friend's car. I won't talk to you anymore!" It was too hot outside, and Diao Chan was starting to feel like she was going to get heatstroke.
Ma Jian took the phone and asked Diao Chan to sit in the second row, the boss's seat. He went to the passenger seat. Diao Chan knew Ma Jian was trying to avoid suspicion, so she didn't try to persuade him to sit in the second row; she wasn't used to sitting with strangers.
Just as Ma Jian sat in the passenger seat, his phone buzzed twice more.
He picked it up and glanced at it, then turned to Diao Chan in the second row and said, "My boss asked me to inquire about your uncle's condition, whether he needs to be transferred to Jiangzhou Hospital, where the medical facilities are top-notch in the country!"
Diao Chan shook her head: "No need. I'm out of danger now, and I can get treatment at Chucheng Hospital."
I thought to myself—Chen Xiao is quite thoughtful and a good friend!
Jun Xiaocheng, Chen Xiao has been coming quite frequently these past few days.
When I came a couple of days ago, [Sōseki] was still under renovation with barriers in place, so I couldn't see it. He wasn't particularly interested either, but after Luffy introduced it to me yesterday, he finally got interested in coming to take a look today.
【Shushi】is positioned as an affordable luxury outdoor brand.
Originally, Chen Xiao thought it was just some functional equipment for mountaineering, rock climbing, and various outdoor sports. Only after listening to Luffy's explanation did he understand his original intention in creating this brand.
Unlike the traditional sports brand market, where foreign brands have already captured consumers' minds, it's very difficult for a new domestic brand to compete.
The outdoor market is different. In the minds of Chinese consumers, apart from a few specific brands, there aren't many well-known brands. Entering this market segment makes it easier to succeed.
【Soseki】is essentially about taking a specific sub-segment within the broader category of sports brands and focusing on making it stronger and more refined. Chen Xiao quickly grasped this idea after a brief thought.
Looking at the classic designs of [Sōseok], feeling the superior texture of the fabrics, and noting the blend of fashion and Eastern cultural aesthetics, Chen Xiao immediately became interested in the brand.
"Pick one of each of these styles in my size."
"Well, Xiangjun can't wear these for now. But let's pick out a few anyway."
Chen Xiao rested his chin on his hand, "And, Awu, Feifei, He Qing... never mind, let each of them pick a few items."
Luffy was overjoyed, "Thank you for your support, boss! Thank you for your support, boss!"
The [Shushi] brand is endorsed by the boss and senior executives of Junxiao Group, which is far more effective than hiring celebrities with high-profile endorsements. It's important to understand that while [Shushi] positions itself as a mid-range luxury outdoor brand, its target consumers rarely buy these products for outdoor sports; most are for commuting, especially for business occasions in companies and institutions, where they essentially replace formal business attire.
With the bigwigs of Junxiao Group personally promoting the products, the prestige of the [Shushi] brand has been instantly elevated!
A so-called high-end brand must have high prices and high-end users!
The biggest challenge for many new brands aiming for the high-end market is getting into upscale shopping malls. They may have high prices, but they can't reach their target customers.
【Sōseki】has an unparalleled advantage in this area, with 【Junxiaocheng】 locations across the country successively providing it with prime spots. This is an advantage that no other brand can match!
Now, with CEO Chen and his wives promoting the brand, and considering they are among the wealthiest people on the planet, their wearing of [Suoshi] undoubtedly adds a "divine" aura to the brand!
Chen Xiao strolled around the store, which was over 400 square meters. The store was filled with a dazzling array of goods; it was clear that Luffy had put in a lot of effort.
He saw a set of skin-friendly clothing and suddenly remembered what Ma Jian had just said—the image of Diao Chan dragging her suitcase under the scorching summer sun.
I picked up my phone, snapped a picture of the set of skin-toned clothes, and sent it to Diao Chan.
Diao Chan was looking out the car window, inwardly criticizing Chen Xiao's friend for not being a reliable person. He kept saying his business wasn't as big as Chen Xiao's, but then she remembered this minivan was one of the most expensive domestically produced MPVs, costing over 60 yuan—something no small business owner could afford.
In her memory, Chen Xiao was just an office worker; even if he had some small investments, they couldn't possibly compare to Ma Jian's net worth. It seems Ma Jian's comment yesterday that his business wasn't as big as Chen Xiao's was just mutual flattery.
With a buzz, the phone rang.
She picked it up, opened WeChat, and saw a photo of a skin-toned jacket sent by Chen Xiao, with the caption: "Does it look good?"
[Diao Chan: Big brother, you went shopping so early in the morning?]
[Chen Xiao: I asked you, do I look good?]
[Diao Chan: Eye roll.JPG. It looks nice, but it's a women's style, you can't wear it.]
And then, that was it. Diao Chan waited for a long time but didn't receive a message from Chen Xiao, muttering, "Pervert!"
Inside the [Soseki] store, customers began to arrive one after another. Well-trained saleswomen stepped forward to greet them.
Brands positioned as accessible luxury don't prioritize high customer traffic. Their customers prefer the feeling of being alone in the store, with everyone at their beck and call.
Two young women entered the store, wearing Chanel dresses and carrying Hermès bags—typical wealthy ladies!
They were just leaving the Hermès store when they happened to pass by [Sōseki], a brand they had never seen before, and out of curiosity, they went in to browse.
Many luxury brands in Junxiaocheng have two floors. [Shushi] is located on the second floor, on the same floor as the heavy luxury brands and some light luxury brands, which is very high-end!
The two of them saw the skin-like suit in front of Chen Xiao and exclaimed, "Wow, this one looks pretty good!"
Hearing the voice, Chen Xiao turned his head and saw two pretty young women. He smiled faintly and said, "You two have excellent taste—"
Beautiful women inspire goodwill, and so do handsome men, especially someone like Chen Xiao, who exudes a subtle air of nobility. The two young women's eyes gleamed with admiration as they continued Chen Xiao's words, "Why do you say he has good taste?"
Chen Xiao pointed to the skin-like suit he had just shown Diao Chan and said, "This is the same suit worn by Mr. Feng, the chairman of Dr. Feng Robotics Technology Group."
what--
The two young women exclaimed in unison, "Really?"
In Jiangzhou, who doesn't know Dr. Feng's Robotics Technology Group? The young, beautiful, and elegant chairwoman, Feng Feifei, is the envy of women throughout the Hanjiang Province and even the whole country!
Chen Xiao smiled faintly, handsome and sunny, making the two young women's hearts skip a beat!
"Not only Mr. Feng, the CEO of Dr. Feng Robotics Technology Group, but also Mr. Xu, the president of Junxiao Group, chose the same model."
"What?!" the two young women exclaimed again!
"Handsome, don't lie to me. My husband works for Junxiao Group, and he has a chance to meet President Xu."
Is it from Junxiao Group?
No wonder, in the whole of Jiangzhou, the place most likely to produce wealthy wives is Junxiao Group and related enterprises.
The pay is high and the benefits are so good that you hardly have to spend your own money.
Luffy chuckled to himself. Since President Chen had already spoken, then President Feng and President Xu would have to wear them even if they didn't want to.
"Beautiful lady, I'll take this one—"
"I'll have one too!"
The two young women, thinking "better safe than sorry," decided to wear the style that Mr. Xu and Mr. Feng had their eye on. Wearing it would make them feel like they were already incredibly close to those two's social circle!
"Wow, this skin-protecting jacket costs 6999!"
A sun-protective shirt is so expensive, it's almost at the level of a luxury item.
“Isn’t this normal? If Mr. Xu and Mr. Feng have their eyes on something, how could it be cheap?” another young woman thought the price was perfectly reasonable. The saleswoman next to her hadn’t expected that she wouldn’t even need to explain; “A great scholar has already defended me!”
"Yes, you're right! I'll buy a few for my husband too."
"Oh, that's true. I'll pick out a few for my husband too. Maybe if we run into Mr. Xu someday, wearing these outfits will leave a good impression!"
Holy crap, is that even possible?
Luffy truly witnessed the sales power of business owners.
The two young women each selected three or four pieces of clothing, and when they paid the bill, the total came to over 7 yuan!
The saleswoman's hands were trembling; the sale was so easy! She learned a lot from this experience. From now on, when customers come in, she can just bring up Mr. Xu and Mr. Feng!
“Wrap this up and I’ll take a size L with me,” Chen Xiao thought for a moment. He was 173cm tall and weighed 58kg, so size L should be fine.
Luffy was puzzled. Hadn't Zhang Ziqian already picked out items for all the shop owners? Why was President Chen buying another one separately? But since President Chen didn't say anything, he didn't dare to ask. He personally went to the warehouse, got a new one, and wrapped it up.
Zhang Ziqian had almost finished choosing, and Chen Xiao turned to Luffy: "Alright, I'm leaving—"
Luffy quickly followed, seeing President Chen to the door. As they neared the entrance, he mustered his courage and said, "President Chen, tonight, President Xu Jun and President Zhao Hui, let's have a get-together together."
Chen Xiao stopped, knowing full well that Zhao Hui had returned. The Junxiao Group was holding its H1 year-end summary meeting in the next couple of days, and these senior executives were all there to report to the group.
"You guys go ahead, I won't participate!"
Zhao Hui will be staying for three days this time. Before he came back, he made an appointment with Chen Xiao to have dinner at Chen Xiao's house tomorrow night!
Tonight is a gathering of Zhao Hui, Xu Jun, and their former subordinates. If Chen Xiao were to show up, they would feel uncomfortable.
Luffy was somewhat disappointed; unlike Zhao Hui, he couldn't go see President Chen anytime.
Every time he met with President Chen, he always hitched a ride with President Ma or President Xu. (End of Chapter)